Email Automation Setup for Handmade & Creative Businesses
Too busy to build your email system?
I’ll do it for you — so you can grow your sales, even when you’re offline.
Why Mouse & Sparrow?
Because your creativity deserves more than likes and one-off sales.
You’ve got talent — I help you turn it into a system that sells.Through simple strategies, automation tools, and done-for-you email setups, I help creative business owners build sustainable growth — without burning out. I've been where you are, and I know what works.
Many Years of Creative Work
I’ve spent decades immersed in the world of craft, art, and handmade business — helping creatives turn their skills into income.
20 Years of Digital Strategy.
Now I help creative business install the marketing systems they need — with clarity, confidence, and a business that fits their life.
👉 Ready to Set Your Sales System?
What You’ll Get — In Just 7 Days
I’ll build your entire email marketing system from scratch (or clean up what you’ve started) — so you can finally stop avoiding it and start growing.
Here’s what’s included:
✅ Lead Magnet Setup — I’ll connect the tech or create a simple one for you
✅ Welcome Email Sequence — Turn new subscribers into buyers on autopilot
✅ Newsletter Template — Stay visible with less effort
✅ Email Platform Setup — Flodesk, ConvertKit, MailerLite or your choice
✅ One-on-One Support — So you’re never left guessing
No more overwhelm. No more “I’ll get to it someday.”
Let’s build your marketing system this week — and make it work for you.
What Other Crocheters Are Saying
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“I’d been designing patterns for years but never knew how to sell them properly. Mouse & Sparrow helped me go from ‘just posting on Instagram’ to actually launching my first paid pattern with a real plan A game changer.”
— Lena W., pattern designer & crochet blogger
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“I was completely stuck trying to make money from physical orders. Claudia showed me exactly how to shift gears. Now I sell a bundle of beginner crochet guides on my own site — and I finally feel like I’m building something sustainable.”
— Amara J., former Etsy seller
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“I’ve taught crochet for years, but never imagined turning it into an online course. Mouse & Sparrow made it doable and now I pre-sold 12 spots from my email list.”
— Grace N., crochet teacher & community center instructor
Ways I Can Help You Grow
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💌 Done-for-You Email Marketing System
I’ll fully set up your email platform, automations, and welcome sequence — so you start turning subscribers into buyers without the tech overwhelm.
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🎁 Lead Magnet Creation
No idea what to give away? I’ll create or polish your lead magnet to attract the right audience and grow your list fast.
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📬 Monthly Newsletter Service
Struggling to write emails every month? Let me craft your newsletters so you stay connected and keep sales coming — without the stress.
Fresh Tips to Help Handmade & Creative Businesses Grow
Smart marketing ideas, digital product strategies, and step-by-step guides to build your creative income — without overwhelm.
👋 NICE TO MEET YOU!
Hi, I’m Claudia — founder of Mouse & Sparrow, creative business strategist, crocheter, and mum of three.
I picked up a crochet hook when I was seven and never really put it down. But it wasn’t until motherhood that I realised creativity could be more than a hobby — it gave me calm, confidence, and eventually, income.
As a busy mum, craft became my anchor — a way to move from exhausted to empowered. Over time, it grew into a business.
Now, through Mouse & Sparrow, I help makers and creative entrepreneurs turn their skills into digital products and automated marketing systems that actually sell — without tech overwhelm or trading time for money.
Whether you want to grow your email list, sell patterns or templates, or get practical strategies to scale your handmade or creative business, I’m here to guide you — with 30 years of craft experience and 20 years in digital strategy.
