How to Make Your Crochet Blog Pay the Bills
So… you want to monetize your crochet blog—but where the heck do you even begin?
You’ve poured hours into writing posts, uploading patterns, maybe even styling the perfect flat lay. But let’s be honest—when it comes to actually making money? It feels like shouting into the void.
Am I missing something?
Do I need more traffic?
More products?
More… everything?
Yep. That quiet frustration?
The one that hits when you see others selling out their kits or landing collabs while your blog collects cobwebs?
And no, it doesn’t mean your blog’s broken. It just means you need a smarter game plan—one that turns your creativity into something that pays you back.
Because let’s face it: you didn’t start this to burn out, give up, or settle for “hobby blog” status forever.
You started it for freedom, flexibility—and maybe even a little fun.
So let’s map out exactly how to make your crochet blog pay.
Let’s begin.
Before You Monetize Your Crochet Blog, Get These Two Things Right
Let’s get one thing straight: monetizing your crochet blog doesn’t work if no one’s finding your content—or if the people who do find you leave without ever coming back.
So before we dive into all the juicy income streams, let’s make sure you’ve got the two systems that make everything else actually work:
👉 Search Engine Optimization (SEO)
👉 Email Marketing
Think of them as your blog’s nervous system and heartbeat.
SEO brings in fresh eyes.
Email keeps the connection going—and turns readers into buyers.
When these two are dialed in? Every blog post, pattern, or affiliate link you share starts working harder for you.
Let’s quickly walk through how to make them work—without getting overwhelmed.
Then we’ll get into the fun stuff:
How to turn your crochet blog into a real income stream.
Here’s what we’ll cover next:
⯈ Table of Contents
How to Monetize Your Crochet Blog With Affiliate Marketing
Selling Crochet Patterns and Printables
Creating and Selling Digital Products That Go Beyond Patterns
Setting Up Low-Cost Offers That Build Trust and Make Sales
Sponsored Content and Yarn Reviews That Feel Authentic
Offering Services Through Your Crochet Blog (Without Burning Out)
How to Combine It All Into a Sustainable Monetization Model
SEO Is the First Step Toward Monetization (Not an Afterthought)
You can have the best crochet patterns in the world—but if no one finds them, they won’t sell.
That’s where keywords come in. Not random ones. Strategic ones.
Think like your ideal reader. What would she Google right now? What would they ask Chatgpt? What would they type into the YouTube search box?
Quick baby shower gift crochet pattern
How to price handmade crochet items
Best yarn for beginners
Every one of those search phrases is an opportunity. But you can’t just guess what people are typing—you need to know.
That’s why I use Mangools KWFinder for every post. It’s visual, beginner-friendly, and helps you find keywords that are actually possible to rank for—even if your blog is still growing. No fluff, just clear numbers and real search intent.
Use those keywords in:
Your blog post titles
Headings (H2s + H3s)
Meta descriptions
Alt text for images
And naturally throughout your writing
Start ranking. Start getting traffic that actually converts. That’s step one.
✅ Quick win: Don’t just look for high-traffic keywords. Focus on low-competition, long-tail phrases that your ideal reader is actually searching for. You’ll rank faster and serve better.
💌 If You Don’t Have an Email List Yet, Start One Today (Seriously)
This one? It’s a non-negotiable.
Because blog readers scroll. Email subscribers buy.
An email list gives you a direct line to your audience without worrying about algorithms or hoping people come back. And more importantly? It’s where your income starts to stabilize.
Use it to:
Share new blog posts
Promote your patterns or digital products
Announce affiliate sales and discounts
Offer exclusive freebies to warm up new readers
You don’t need a fancy funnel. Just start collecting emails with a freebie that solves a small, clear problem.
Think:
Crochet pattern formatting cheat sheet
10 hooks I’d never buy again (and what to use instead)
Free pattern: My fastest-selling market prep item
Once you have their attention, nurture it. Build trust. And sell with intention.
✅ Use tools like Moosend or GetResponse to create automated welcome emails, segment your audience, and keep everything running smoothly behind the scenes.
👉 Moosend – clean, visual, and great for automations (free for up to 1,000 subscribers)
👉 GetResponse – powerful tools, landing pages, and full funnel builder (free forever plan available)
Both work beautifully for creative business owners, and either one will give your crochet blog a solid start.
🎯 Recap: Your Monetisation Foundation Checklist
To build a smart, income-ready crochet blog from day one
✅ Write your first blog post using SEO basics. Here’s the tool I use for every blog post I write:
👉 Mangools KWFinder. It’s beginner-friendly and incredibly visual. You can instantly see how hard it is to rank for a keyword, how many people are searching for it, and even what your competitors are ranking for.✅ Start an email list right away—even if it’s tiny. No list? Use tools like Moosend or GetResponse to get started. Both work beautifully for creative business owners, and either one will give your crochet blog a solid start.
✅ Don’t let tech overwhelm you—keep it simple
Your crochet blog is more than a website. It’s your home base.
It’s where your ideas live, your products shine, and your people gather.
And when it’s built with care? It’s where the money starts to follow.
The Realistic Way to Make Money With a Crochet Blog
You’ve set up your crochet blog. You’ve posted a few tutorials. Maybe a pattern or two. Now comes the big question: can this actually make money?
Yes.
But not in the way most people expect.
Forget going viral.
Forget relying on ads that pay pennies per click. The key to earning real income with your crochet blog?
Layered income streams that play to your strengths and meet your readers right where they are.
⯈Shift Your Mindset: You're Not “Just a Blogger”
Here’s where a lot of creative people get stuck: they think blogging is a hobby, not a business.
But your crochet blog can be both.
It can be a place to share your love of fiber and a platform for real revenue.
And you don’t need 100,000 pageviews to start. You don’t even need 10,000.
What you need is strategy.
You’re not just writing posts.
You’re helping people solve problems—like finding the perfect beginner crochet project or figuring out how to price their handmade baby blankets.
That kind of value? It creates opportunity.
⯈ Start Monetizing Early (Even with a Small Audience)
This might feel counterintuitive, but the best time to start monetizing your crochet blog is before you have a big audience. Why?
Because small means nimble.
You can test ideas fast.
You’ll get personal feedback.
You’ll know exactly what your readers want to buy—because they’ll tell you.
Think of your first income stream like planting a seed. It won’t grow overnight.
But it won’t grow at all if you never plant it.
⯈Think Like a Problem-Solver, Not Just a Crafter
Let’s break this down with an example.
Imagine someone lands on your crochet blog because they searched “how to crochet a blanket for beginners.”
They’re probably:
Overwhelmed by complicated patterns
Not sure what yarn to use
Struggling to understand written instructions
Now, what if you had:
A simple, printable pattern with a video walkthrough
A beginner’s yarn guide with affiliate links
A mini-course called “Confident in Crochet: From Chain to Finished Throw in 7 Days”
Would they buy it?
Absolutely.
Not because you’re famous. Not because you’ve been blogging for years.
But because you understood what they needed—and made it easy.
That’s the magic of a monetized crochet blog. You’re not just writing posts. You’re offering solutions.
⯈Match the Offer to the Reader’s Stage
Here’s a little secret most “how to blog” guides won’t tell you:
Different readers are at different stages.
And your income streams should reflect that.
Some readers want quick wins.
Others are ready to invest in full-on support.
Your crochet blog should speak to all of them—just in different ways.
Here is an example of what this could look like:
This layered approach means your blog isn’t just a content library—it’s a revenue engine that runs quietly in the background.
🔄 Reuse What You Already Have (Without Burning Out)
Think you have to constantly create something new to make money?
Not true.
A single piece of content can work overtime for you if you use it right.
Let’s say you wrote a blog post called: How to Crochet a Baby Blanket Step-by-Step
You can:
Add affiliate links for the exact yarn and hook
Include a free printable version in exchange for an email
Offer a paid video version with bonus tips
Bundle it with other patterns in a low-cost pattern pack
Link to your pattern-writing course for those who want to design their own
One blog post. Multiple touchpoints. Multiple income streams.
💬 Build Conversations, Not Just Content
Here’s where many bloggers miss out: they publish a post and move on.
But the real value comes when you invite interaction. Ask for replies. Create Instagram stories tied to your blog post.
Start a conversation in your email newsletter.
Your audience will literally tell you what they want to buy—if you’re listening.
Someone might reply and say:
I love your pattern but I always get confused with foundation chains.
Great. That’s a blog post. Maybe a freebie. Maybe a $7 video tutorial.
You’re not guessing. You’re responding. That’s how your crochet blog becomes not just helpful, but profitable.
🎯 Focus on Value, Not Just Volume
Here’s what’s easy to forget when scrolling Instagram or checking Google Analytics:
You don’t need to reach everyone. Just the right people.
A crochet blog that serves 200 loyal, engaged readers will out-earn one with 10,000 casual clicks every single time.
Why?
Because those 200 people trust you.
They open your emails.
They buy your products.
They tell their friends.
That’s where sustainable income lives—not in viral posts, but in quiet consistency.
So yes, traffic helps. But don’t wait for it. Build value now.
Write the posts that answer real questions. Create products that solve small problems.
And trust that the money will follow the meaning.
Affiliate Marketing That Works for Your Crochet Blog (Without Feeling Sleazy)
When I first heard “affiliate marketing” I thought:
Wait... does that mean I have to start selling random stuff I don’t even use?
Nope.
When done right, affiliate marketing is helpful. It’s honest.
It’s one of the easiest, most low-effort ways to start earning money from your crochet blog without creating a product from scratch.
It’s recommending things you already love.
Tools that make crocheting easier like:
Yarn that never splits.
Hooks that feel like magic.
And when your readers buy through your link? You get a little commission—without them paying a penny more.
⯈ What Is Affiliate Marketing, Really?
Affiliate marketing is when you share a special tracking link to a product or service. If someone clicks it and makes a purchase, you earn a small cut of the sale.
Think of it like this:
You write a blog post about your favorite yarn for baby blankets.
You mention the brand you actually use.
You link to that yarn using your affiliate link.
A reader clicks, buys the yarn, and boom—you earn a few pounds/dollars.
Now imagine that blog post gets traffic all year long.
That’s passive income. It keeps working while you’re crocheting, sleeping, or sipping your morning coffee.
And here’s the best part: your crochet blog becomes more valuable to your reader and your bank account.
⯈ What Makes a Crochet Blog Post “Affiliate-Ready”?
Not every post is the right place for an affiliate link. You want it to feel seamless—like a natural part of the conversation.
Start with posts that solve specific problems. Here are a few examples:
The Best Yarn for Cosy Blankets (That Don’t Pill After Washing)
My 7 Favourite Crochet Tools for Beginners (and Why They’re Worth It)
What’s in My Crochet Bag: Essentials I Actually Use Every Week
In each of those posts, you’re not just selling—you’re guiding. Teaching. Sharing what works and why.
When readers trust your opinion, they’ll click. And when your crochet blog is packed with these helpful, honest posts?
That’s when affiliate income starts to flow.
🔗 How to Join Affiliate Programs in the Crochet Space
There are tons of affiliate programs perfect for a crochet blog—even if you’re just starting out.
Here are some to explore:
🧶 Yarn & Supplies
LoveCrafts – One of the biggest yarn suppliers with great commission rates
WeCrochet / Knit Picks – USA-based, very crochet-friendly, stylish selection
Amazon Associates – Wide range of tools, hooks, and storage, but lower commission (I started with with Amazon Associates)
📦 Crafting Tools & Gear
Etsy – You can link to products and patterns
Clover, Furls Crochet, Tulip Etimo – Some offer direct affiliate programs or use platforms like ShareASale (now part of Awin)
🛠️ Digital Tools & Software
Canva Pro – Great for pattern designers and social media content
KWFinder by Mangools – (Affiliate link: 👉 Use this tool here)
A keyword research tool perfect for crochet bloggers who want to rank on Google without needing a PhD in SEO.
These links are like little money seeds you plant throughout your crochet blog. The more content you create, the more chances you have to earn.
📌 Where to Place Affiliate Links (Without Being Awkward)
Affiliate links don’t need to scream “BUY THIS.” In fact, they work better when they don’t.
Here’s where to drop them naturally:
Inside tutorials (e.g., For this basket, I used this cotton yarn:… )
In round-up posts (e.g., 10 Must-Have Crochet Tools on Etsy:….)
In your resource page (Everything I Use for My Crochet Blog:…..)
In email newsletters (P.S. I found a new ergonomic hook I’m obsessed with—check it out here:…..)
The key is to speak like you’re chatting with a friend. No pressure. Just here’s what works for me.
Also important: always add a short disclosure like:
This post contains affiliate links, which means I may earn a small commission if you click through and make a purchase—at no extra cost to you.
⯈Example: Affiliate Marketing in Action
Let’s walk through an example to show how this plays out.
You publish a blog post called:
The Ultimate Beginner’s Guide to Starting a Crochet Blog
Inside that post, you include:
A link to your favourite WordPress host
A link to Canva Pro (for making blog graphics)
Your KWFinder affiliate link (👉 this one)
A Moosend or GetResponse link (👉 Moosend | GetResponse)
Now you’re offering real value while setting up a passive income stream. And if that post ranks in Google for “crochet blog,” it could generate commissions every single month.
That’s the power of combining your expertise with affiliate strategy.
Keep It Real, or Don’t Bother
Here’s the golden rule of affiliate marketing:
Only recommend what you’d use yourself. Period.
Start Simple: Your First Pattern Doesn’t Need to Be Perfect
Think your pattern needs to be a 30-page masterpiece with ten sizes and advanced stitch charts?
Nope.
In fact, the patterns that sell best—especially from a new crochet blog—are often the simplest ones:
One-skein projects
Quick gifts
Modern home decor (think baskets, cloths, storage)
Beginner-friendly baby blankets
Seasonal accessories with style
Why?
Because your readers want success, not stress. They want to finish something fast and feel proud of it. That’s what sells.
So start small.
That dishcloth pattern you made last week? That cute plant hanger? That scrappy headband? They all have selling potential.
⯈What Makes a Pattern “Sell-Ready”?
Before you hit publish, make sure your pattern hits these marks:
Clear instructions – Use simple language, define all stitches, and write it like you're explaining it to a friend who's still learning.
Tested and proofread – Crochet it yourself at least once from your written version. Better yet, ask a friend or pattern tester to try it too.
Professional formatting – Use a clean template with headings, stitch abbreviations, materials, and a notes section.
Photos that inspire – Bright, styled photos show your pattern at its best. If someone can picture it in their home or closet, they’re more likely to click “buy.”
PDF version – People want to download, print, or save it on their device. Tools like Canva (free or Pro) make it easy to design your pattern beautifully—even if you’re not a graphic designer.
Tip: If you're not ready to make your own template, your crochet blog could link to a Digital Pattern Template Pack—or you could create one yourself and sell that too.
🧶 Want to Write a Crochet Pattern — But Not Sure Where to Start?
Whether you’ve got an idea in your head or a half-scribbled pattern in your notebook, this free guide walks you through every step — from foundation to finish.
No jargon. No fluff. Just a clear, beginner-friendly process to help you create patterns that make sense (and actually sell).
Where Should You Sell Your Crochet Patterns?
You’ve got options. Lots of them. But each one has a different vibe—and some work better when paired with your crochet blog.
1. Etsy
The obvious choice, especially if you're just starting. It’s trusted, has built-in traffic, and makes it easy to list patterns. But you’ll face competition and fees.
2. Ravelry
Great for connecting with other crocheters, especially if your designs are niche or detailed. Think garments, shawls, or stitch-focused designs.
3. Your Own Website
The dream. When you sell directly from your crochet blog, you keep more profit, control the experience, and build a real brand.
You can start simply with:
Payhip (free to use, takes a small fee per sale)
SendOwl or ThriveCart (more advanced options with automations and upsells)
A full-on Shopify or WooCommerce setup (great long-term but heavier tech-wise)
Starting on Etsy is fine—but your crochet blog should eventually be your main shop window. Why send readers away when you can keep them with you?
⯈Check out this blog post for more tested ideas on where to sell your crochet pattern:
Where To Sell Crochet Patterns (and Actually Make Money)
⯈Use Your Blog Posts to Sell Patterns (Without Being Pushy)
Here’s the golden strategy: your blog posts do the soft selling, while your patterns sit ready and waiting behind the scenes.
Example:
You write a blog post: How to Crochet a Basket That Actually Holds Its Shape
Inside the post:
You share tips for choosing yarn and hook size
You explain the technique (like tight tension and base shaping)
You drop a friendly link:
“Want the full, printable version of this basket pattern? Grab it here.”
That link goes to:
Your Payhip or Etsy page
Or a checkout page on your crochet blog
You didn’t hard-sell. You served. You helped. And in return, your reader is more than happy to pay a few dollars to skip the guesswork.
Repeat this across multiple blog posts, and soon your crochet blog becomes a sales machine that works quietly in the background.
⯈Offer a Free Pattern to Build Your Email List
Want to grow your email list and introduce new readers to your work?
Offer a pattern for free—as a lead magnet.
This works beautifully:
Sign up to get my free beginner washcloth pattern + exclusive crochet tips every week.
Get the printable version of this one-ball beanie—free for subscribers only.
Once they’re on your list, you can send:
Product launches
Pattern roundups
Seasonal offers
Subscriber-only discounts
That free pattern? It’s not just a gift—it’s a doorway into everything your crochet blog offers.
⯈Bundle and Repurpose Your Patterns
Selling a single pattern is great.
But bundling a few together? That’s where things get juicy.
You can:
Create a seasonal set (like “3 Spring Patterns Under 1 Hour”)
Offer a “Pattern Library” as a one-time purchase or monthly access
Add exclusive bonuses (like a stitch chart, video walkthrough, or customization guide)
You don’t need more content. You need to repackage and resell what you’ve already made in smarter ways.
Digital Products Beyond Patterns — Scale Your Income Without Adding More Work
Crochet Patterns are just the beginning.
If you’ve been thinking, "I don’t want to rely on pattern sales forever," you’re absolutely not alone.
Many crocheters reach a point where they crave more freedom, more profit, and fewer hours spent tweaking stitch counts or formatting PDF after PDF.
Your crochet blog can become the launchpad for digital products that go way beyond patterns—and you don’t have to start from scratch.
⯈Why Digital Products Are the Smartest Add-On
Here’s the magic of digital products:
You create them once.
You sell them forever.
You don’t have to ship anything, manage inventory, or exchange time for money.
You already have the audience and expertise. Your crochet blog is doing the heavy lifting—bringing people in, earning their trust, and helping them solve problems. All you have to do is spot the opportunities.
So, let’s talk about what to create (and how to make it without burning out).
What Kinds of Digital Products Work for a Crochet Blog?
Think of digital products as shortcuts, systems, and guides—things that make your reader’s crochet life easier, faster, or more fun.
Here are some powerful (and profitable) options:
1. Crochet Journals + Planners
Think: printable PDF templates for tracking projects, yarn stashes, WIPs, gift ideas, deadlines, and more.
Your reader might be thinking, “I always forget what hook I used…”
Boom. Your crochet tracker solves that.
You can sell these on:
Etsy
Your own crochet blog (which gives you 100% control)
2. Stitch Libraries or Technique Guides
Put together a printable bundle of:
Your favorite stitches
Photo or video tutorials
Custom swatch notes
Tips for when to use each stitch (and when not to)
This positions you not just as a pattern designer, but as a teacher.
3. Customizable Pattern Templates
Beginner pattern designers want to sell patterns but don’t know how to format or write them.
You can help.
Create a plug-and-play pattern writing template with sections for:
Materials
Abbreviations
Instructions
Sizing notes
Add some Canva branding elements, and you’ve got a high-value product you can sell again and again. Bonus? You’re helping others turn their crochet blog into a business too.
4. Mini Courses or Video Walkthroughs
These sound intimidating—but they don’t have to be.
You can:
Record yourself crocheting a project with tips and explanations
Film a quick tutorial on fixing common mistakes
Teach how to read written vs. charted patterns
Keep it low-pressure. You don’t need a fancy studio setup—just your phone, good lighting, and a calm, clear voice.
Pair the video with a printable pattern or workbook and boom—you’ve got a bundle that sells for £10, £17, even £27 or more.
💡 Stop Guessing. Start Creating What Actually Sells.
Before you spend hours designing another pattern or printable…
…validate your idea first—so that you know if people actually want it.
This guide walks you through the exact steps to test and validate you digital products before you waste time making the wrong thing.
Save time. Skip the overwhelm. Create with confidence.
The Secret: Repurposing Content You Already Have
Most of what you need is already sitting in your crochet blog archives.
Let’s say you wrote a blog post: How to Customize Any Crochet Pattern for the Perfect Fit
That single post could become:
A printable customization cheat sheet
A short video class
A mini-guide: “5 Ways to Tweak Any Pattern to Make It Yours”
An upsell for a “Crochet Customization Confidence Kit”
One blog post → four products.
And because your blog brings traffic in every day? You’re creating an automated income funnel without chasing social media likes or launching constantly.
⯈Real Talk: What Should You Create First?
Don’t start with a massive digital product. Start with something useful and fast to finish.
Ask yourself:
What do my readers ask me about most?
What tutorial or tip am I constantly repeating?
What’s something that took me hours to figure out that I could help someone else solve in 10 minutes?
That’s your product idea.
And your crochet blog gives you the perfect place to test it, promote it, and improve it over time—without ever feeling “salesy.”
⯈Stack Your Offers (The Smart, Lazy Way)
Here’s a trick that changes everything:
Stack your products so they build on each other—and boost your income every time someone says yes.
Example path:
Blog post teaches a quick tip
Freebie = simple checklist
Quick Win Offer = £7 printable pack
Core product = £17 digital bundle
Bonus offer = £27 video walkthrough
Each step is optional. No pressure. But for those who do want more? It’s all ready.
This kind of setup turns your crochet blog into a slow-burning funnel that can bring in £500–£2,000/month—without you constantly creating new content.
Counterintuitive tip: the key isn’t having more products. It’s having a few products that connect clearly and solve real problems.
⯈Tools to Make It Easy
Not sure where to host or sell digital products? Here’s a quick list:
Canva (to design guides, templates, or PDFs)
Payhip (simple digital checkout + delivery)
LearnWorlds (if you want to offer courses)
Moosend (to automate your email marketing)
GetResponse (great for landing pages + digital funnels)
Creating digital products just means asking: What do I know that could make someone else’s crochet life easier?
Then packaging it in a way that saves them time, gives them confidence, or helps them create something they’re proud of.
That’s where the real, scalable income starts.
That’s when your crochet blog becomes more than a passion project—it becomes a platform.
Sponsored Content + Yarn Reviews — How to Collaborate Without Compromising Your Voice
There comes a moment in every crochet blogger’s journey when a brand slides into your inbox with that tempting question:
“Would you like to collaborate?”
Exciting? Definitely.
Intimidating? Probably.
A little voice in your head whispering, “Will I lose trust if I say yes?”
You can absolutely work with brands and stay 100% true to yourself. The key is knowing how to spot the right opportunities—and how to say no to the wrong ones (with grace).
Sponsored content isn’t about “selling out.”
It’s about showing your audience something genuinely useful… and getting paid for the value you already bring to the table.
⯈ What Counts as Sponsored Content?
If a brand gives you money, free products, or perks in exchange for coverage on your crochet blog, it’s considered sponsored.
It could be:
A blog post reviewing their new yarn line
A tutorial using their hook or tools
An Instagram reel showing off their stitch markers
A newsletter mention or shoutout
If it’s being featured—and they’re benefiting—you should be compensated. Even if it’s “just” yarn.
You’re not just a blogger. You’re a content creator, a teacher, and a trusted guide.
That trust is valuable. Brands know it.
How to Find the Right Sponsors for Your Crochet Blog
Not all partnerships are created equal.
If you’re a minimal, earthy-toned kind of maker, it doesn’t make sense to promote a neon sparkle yarn. If you focus on natural fibers, skip the cheap synthetics. If you don’t love a product, don’t fake it.
Authenticity is your currency. Spend it wisely.
Here’s how to find better-fit sponsors:
Make a “dream brands” list of yarns, hooks, and tools you genuinely love or want to try.
Start tagging and engaging with them on Instagram, Pinterest, and inside your blog posts.
Add a “Work With Me” page to your crochet blog with examples of past work or ideas for collaboration.
Pitch them with confidence. Something like:
“Hey [Brand], I’m a crochet designer and blogger at [Your Site], and my readers are always asking about [relevant topic]. I’d love to feature your [product] in an upcoming project tutorial. Would you be open to a collaboration?”
You’re not begging. You’re offering value.
⯈Writing Sponsored Posts That Don’t Feel Like Ads
Nobody wants to read a blog post that feels like a billboard. But your readers do want to hear your honest take on tools, yarns, and ideas that make their life easier or more fun.
So instead of writing an obvious ad, frame your sponsored content like a story or tutorial.
Try:
I’ve been struggling to find a cotton yarn that holds shape—until I tried this.
Here’s a quick basket pattern using a chunky wool I just discovered (and yes, it’s that good).
This ergonomic hook saved my wrist during a week-long pattern design marathon.
You’re still sharing your voice, your experience, and your insights. The product is woven in, not slapped on.
Pair it with beautiful, styled photos, honest pros/cons, and a thoughtful conclusion that says, “Here’s who it’s perfect for—and who might want to skip it.”
That builds trust.
And trust sells.
Even if your crochet blog is still small, a highly engaged,
niche audience can be worth far more than a massive, generic one.
⯈ Disclose Every Time (and Don’t Be Weird About It)
It’s not just legally required—it’s also respectful to your readers.
You can say it plainly:
“This post is sponsored by [Brand], but all opinions are my own.”
Or:
“I received this yarn for free to test and review. Here’s what I honestly thought…”
No one’s going to fault you for being paid. In fact, they’ll probably cheer you on—because they want to see makers succeed. What they don’t want? To feel misled.
So tell the truth. Always. Your crochet blog will grow faster because of it
💡 Final Word: You Can Be Paid and Still Be You
The idea that “getting paid ruins your creativity” is outdated and untrue.
You can make money through partnerships without ever selling out. You can recommend products you believe in without feeling slimy. And you can say no to brands that don’t align with your vision—because this is your business, your blog, your brand.
Sponsored content is just one piece of the income puzzle. And when you do it with integrity? It doesn’t compromise your voice—it amplifies it.
Let AI Handle the Busywork — So You Can Focus on Creating
Struggling to keep up with blog posts, social media, emails, and marketing?
This guide shows you how to train AI to be your craft business’s marketing team—saving you time, stress, and guesswork.
From content ideas to email sequences, social posts to SEO tips—AI’s got your back.
Ready to work smarter, not harder?
👉 Get the Guide Now
Monetizing Your Crochet Blog Through Services — Coaching, Tech Help & Creative Support
What if you could take everything you know—the kind of stuff you do without thinking—and get paid to help someone else do it faster, better, or with more confidence?
That’s where services come in.
And if your first reaction is something like:
“Wait, I’m not a coach…”
Stay with me.
You don’t need to be a guru. You just need to be one step ahead of someone else—and willing to guide them.
Whether it’s pattern help, Etsy advice, tech setup, or crochet confidence, your crochet blog is the perfect place to promote services that feel natural, helpful, and totally you.
🧶 What Kind of Services Can You Offer Through Your Crochet Blog?
The short answer? Way more than you think.
Let’s break it down:
⯈ 1:1 Coaching for Makers
Not “life coaching” in the traditional sense—more like craft coaching.
You could offer:
Crochet skill support (like help with garment shaping, pattern decoding, or stitch mastery)
Confidence coaching for beginners who feel overwhelmed
Business coaching for crocheters who want to start selling online
This doesn’t require a huge audience—just one person who needs what you know.
⯈ Tech + Setup Services
Are you that person who figured out:
How to build a crochet blog on WordPress?
How to format patterns in Canva?
How to use Moosend or GetResponse for email marketing?
Guess what—other crocheters need your help.
You can offer:
Website audits or setup sessions
Pattern formatting help
Canva template customization
Email funnel setup (you could even pair this with your affiliate links!)
You’re not just selling a service. You’re selling peace of mind.
⯈ Pattern Editing or Tech Editing
If you have an eye for detail and know how to read patterns like a pro, you could offer:
Pattern proofreading
Tech editing for accuracy and clarity
Stitch count checks and formatting help
This is especially valuable in the designer community—people want to hire someone who understands crochet and structure.
Don’t Think of It as “Freelancing”—Think of It as Helping Your People
How to Promote Services Without Feeling Awkward
If you’ve never sold a service before, this part can feel weird.
Here’s how to make it natural:
⯈ Create a Services Page on Your Blog
Give each offer a name, a short description, and an easy way to book or contact you.
Examples:
Crochet Confidence Call (30 min)
Pattern Polish Session (Tech Editing for 1 Pattern)
Blog + Shop Audit for Crochet Sellers
Keep it simple. Clear. Friendly.
⯈ Mention It in Your Emails
Once every few weeks, drop in a short note like:
Need help getting your first pattern shop live? I offer 1:1 setup sessions for crocheters—just reply if you’re interested.
Casual, helpful, no pressure.
⯈ Soft-Sell in Blog Posts
Writing a post about “How to Start a Crochet Blog”?
Add this:
If the tech stuff makes your head spin, I offer blog setup sessions for creative makers—book one here.
It’s not a hard pitch. It’s an invitation.
Services Can Become Products Later
Here’s something most people don’t realise: Your services are product research.
Every time you help someone 1:1, you’re learning:
What problems they have
What language they use
What shortcuts or templates you could create
Soon, you’ll spot patterns (pun intended). You’ll be able to turn your services into scalable products like:
Pattern writing toolkits
Mini courses
Coaching bundles
“Done-for-you” email sequences for crochet sellers
So even if services start as active work, they often unlock the passive stuff later.
A Quick Word on Boundaries
Services can be powerful—but they can take over your time if you’re not careful.
Protect your energy by:
Setting clear availability (e.g. 2 calls per week)
Using Calendly or TidyCal to automate bookings
Creating packages instead of hourly rates
Your crochet blog should support your lifestyle—not create another job you resent.
How to Combine Everything Into a Sustainable Crochet Blog Business Model
By now, you’ve seen all the ways a crochet blog can make money—affiliate marketing, selling patterns, digital products, services, sponsored posts.
Doing all the things sounds exciting at first…
Until your to-do list becomes a guilt list.
The goal isn’t to hustle harder. It’s to build a business model that feels balanced, repeatable, and actually enjoyable to run.
This section is about helping you see the whole system—and how all the moving parts can work together without exhausting you.
🧱 Think in Layers: Build Your Crochet Blog Business Like a Pyramid
Here’s the simplest way to map out your blog-based business:
⯈ Layer 1: Free Content That Builds Trust
This is your blog content. It pulls people in from Google, Pinterest, and social media. It answers questions, solves problems, and shows you know your stuff.
Every blog post should:
Solve a clear problem
Lead to one small win
Include a call to action (subscribe, buy, click)
Think of your crochet blog as your home base. It’s where everything starts.
⯈ Layer 2: Email List That Builds Relationships
Once someone visits your blog, your next job is to keep the connection going.
Offer a valuable freebie:
A pattern
A checklist
A stitch guide
A digital tool
Email your list weekly emails. Share useful tips. Storytelling. Offers that help, not push.
Use Moosend or GetResponse to automate your welcome sequence and segment subscribers based on interest (e.g. patterns vs. business).
This is your long game. It’s where trust deepens—and sales begin.
More on the topic:
⯈ Layer 3: Low-Ticket Offers That Convert
These are your tripwires and digital products—things like:
Printable pattern packs
Customization toolkits
Stitch libraries
Crochet planners
Price them between £7 and £27.
They act as a bridge between free content and your higher-value offers.
Once someone buys something small? They’re far more likely to buy again.
⯈Layer 4: Core Offers That Drive Real Revenue
Now we’re talking:
Pattern bundles or subscriptions
Courses or workshops
1:1 services (coaching, tech help, editing)
Group programs or digital product kits
These offers take more effort—but they bring in more income. And when they’re promoted through your blog + email + content funnel, they can sell consistently.
⯈ Layer 5: Passive Income Streams That Run in the Background
While all of the above grows, your blog should also be earning from:
Affiliate links (like KWFinder)
Sponsored content and reviews
Evergreen product sales
This layer makes your crochet blog feel sustainable—it keeps paying you, even when you’re taking a break.
Everything Feeds Everything Else
The magic happens when your systems talk to each other.
A blog post solves a problem → it links to your freebie
Your freebie builds your list → the welcome emails introduce your offers
Your first offer sells → the thank-you page upsells a bundle
Someone buys → they get tagged → next week’s email sends them a related product or service
It’s not linear. It’s circular.
And that’s what makes it scalable.
You’re not glued to Instagram. You’re letting your crochet blog do the foundational work—so you can spend more time creating, connecting, and actually crocheting.
💡 What This Looks Like in Real Life
Here’s how a sustainable crochet blog business might look in action:
Blog Post: “How to Crochet a Basket That Holds Its Shape”
Freebie: Printable Basket Size + Yarn Chart
Small Offer: £7 Pattern Pack (3 Basket Designs)
Core Offer: £27 Crochet Customization Confidence Kit
Affiliate Links: Yarn, hooks, stitch markers, KWFinder
Follow-up Email: “Want to start your own crochet blog? Here’s how.”
→ Offers a 1:1 blog setup service
→ Links to your blogging tools (with affiliate links)
→ Grows a second income stream
That one blog post becomes a full customer journey.
It’s useful. It’s thoughtful. And it’s profitable—without being pushy.
Choose What Fits You Right Now
You don’t have to do everything at once.
In fact, most successful crochet bloggers start with:
A few high-quality blog posts
One freebie
One product
One affiliate program
Then they grow slowly, strategically, and sustainably—layer by layer.
This isn't about being everywhere. It’s about building something that lasts.
And your crochet blog is the quiet engine behind it all.
You Don’t Need to Be Everywhere.
You Just Need to Start Here.
You don’t need a big audience. Or a team. Or all the answers.
You just need to start—with one blog post, one product, one connection.
Your crochet blog isn’t just a hobby. It’s a quiet powerhouse with the potential to support your life, your creativity, and your freedom.
The tech might feel messy. The income might be slow. But post by post, stitch by stitch, you’re building something real—and it’s yours.
The world doesn’t need another perfect blog.
It needs yours.
And it all starts here.
What Next?
Loved this post? Let’s keep the momentum going.
🧶 Leave a comment below — what digital product idea are you most excited to try? Or have you already created something amazing? I’d love to hear about it.
📌 Save this post to Pinterest so you can come back to it anytime you need a burst of inspiration. It’s one you’ll want to revisit again and again.
✍️ Ready to write patterns that actually sell? Grab your copy of How to Write a Crochet Pattern and start creating clear, irresistible patterns your customers will love.
📦 Want to turn your ideas into products that people actually buy? Check out How to Create Digital Products People Will Buy — a no-fluff guide on how to validate your idea before you invest time creating it.
📥 Still want more? Don’t miss The Crocheter’s Profit Blueprint, packed with simple, smart steps to start making money with crochet (without the burnout).
✨ For even deeper support, head over to the Monetize Your Crochet page — where you’ll find tools, ideas, and offers designed to help you turn your yarn into income—your way.
Let’s build something beautiful together—one stitch, one sale, one smart step at a time.
More inspiring posts
Ready to turn your crochet blog into a steady income source? From smart affiliate marketing to selling patterns and digital products, this post breaks down multiple revenue streams that can help you make money doing what you love. Plus, get tips on building your email list and offering services—all designed to help your crochet blog thrive.